Sepideh
The Mother & Master Craftsmanship
Sepideh represents the deep-rooted foundation of the house. With an uncompromising eye for quality fabrics and structural perfection, she oversees the meticulous production process, ensuring every stitch meets the highest standards of couture.
Setareh
The Sister & Visionary Design
Setareh pushes the boundaries of innovative silhouette and form. She is the creative force behind the bold, contemporary cuts that define the brand's identity, merging classical elegance with timeless avant-garde.
Bahar
The Sister & Artistic Detail
Bahar breathes artistic vitality into every garment. Her mastery lies in the intricate details, the curation of palettes, and the complex surface embellishments that bring her sister's silhouettes to life as complete masterpieces.
A Symphony of Creation
Within the walls of the SETSET atelier, there is no traditional assembly line—only a continuous, fluid dialogue between three minds. The journey of a garment begins with a collective vision, rapidly evolving into sketches and draping by Setareh, and elevated by the textural and ornamental curation of Bahar.
Finally, the conceptual leaps off the page and onto the mannequin under the strict, masterful guidance of Sepideh, whose decades of intuition ensure that every cut falls flawlessly on the body.
This unique familial synergy, where each individual owns a highly specific yet intimately connected phase of the design and production process, is what guarantees that every SETSET piece is an uncompromising work of luxury.