Setareh Koochaki
Three crafts, One signature.
“Setareh Koochaki is the Founder of SetSet Couture. For her, design is more than creating a garment; it is the creation of a work of art, brought to life through the fusion of hand-painted details, artistic embroidery, and refined couture craftsmanship. Every creation is shaped with its own visual identity, offering an experience that extends beyond fashion.”
A Legacy of Collaboration
SetSet Couture is built upon the legacy of family collaboration, where Setareh works alongside her sister, Bahareh Koochaki, and her mother, Sepideh Mousavi. United by hand craftsmanship, artistic vision, and an uncompromising commitment to quality, they bring every creation to life together. This shared creative spirit defines the essence of the SetSet Couture House.
Setareh Koochaki
Founder & Creative Director
Setareh is the founder and Creative Director of SETSET. She leads the artistic vision of the house, designing each collection while creating the original hand-painted artworks that define the identity of every piece. She also oversees the atelier, ensuring every creation reflects the house’s vision, craftsmanship, and refinement.
Bahareh Koochaki
Artistic & Textile Design
Bahareh brings every creation to life through handcrafted appliqués, floral embellishments, and original textile design. Her meticulous artistry, refined sense of color, and attention to detail add depth, texture, and character to each couture piece, transforming every silhouette into a complete work of craftsmanship.
Sepideh Mousavi
Technical Foundation & Master Tailor
With over 35 years of experience, Sepideh is the technical foundation of the SET SET atelier. Her mastery of patternmaking, cutting, and couture garment construction brings every design to life with precision, refinement, and an uncompromising commitment to craftsmanship.
Patience & Precision
At SetSet Couture, every garment is crafted with patience, precision, and meticulous attention to detail. Like a work of art, each creation is designed to evoke emotion, inspire confidence, and establish a meaningful personal connection with the individual who wears it—transforming artistry into part of the experience of living.